Officers/Leadership

Al Near

President & CEO

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Al brings a broad understanding of lighting solutions and technology to the North Texas marketplace, obtained by serving over two decades in executive-level sales, product development, and marketing leadership roles with various manufacturers, including two of the industry’s largest lighting companies and a Global 500 consumer electronics company. Over the years, he has written editorials for LD + A, LEDs Magazine, and several other industry publications.

Al is a passionate advocate for the use of solid-state lighting technology and controls to achieve substantial energy savings without sacrificing the quality of light within the architectural environment. Al’s experience developing lighting products from concept to reality gives him a solid understanding of the design process and enables him to provide unique insights into how lighting products can be applied for optimal effect.

Al is a graduate of the Georgia Institute of Technology (Georgia Tech), where he obtained a B.S. in Industrial Management.

Mike Virag

Executive Vice President & COO

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Mike Virag is a cutting edge, progressive and imaginative lighting industry executive joining us as Vice President & General Manager of Operations.

After graduating from Penn State, Mike began his career in various sales and marketing roles establishing a keen knowledge of the needs of the customer. From selling lights out of a van to leading an international team of sales managers and factory agents, he has developed a solid, customer focused foundation.

Mike is credited with launching some of the industry’s first LED products with Acuity Brands Lighting. This experience ignited a passion around technology’s impact on our industry. Feeding that passion, Mike focused on lighting technology start-ups including his own design firm, Redwood Systems, Lighting Science and most recently, Soraa.

 Austin Office

John Moon

Vice President & GM – Austin

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John is joining us as Vice President and General Manager for our Austin, TX office.

John brings 25 years of commercial, industrial and residential lighting experience to the Austin marketplace. John has held leadership roles in product management, marketing and sales for various manufacturers including Acuity Lighting, Cooper Lighting, and Cree Lighting. Over the years, John has authored press releases and articles for ED+C (Environmental Design + Construction) and other industry publications.

Since introducing the industry’s first viable LED solution for general illumination, John has devoted the last nine years of his professional career to accelerating mass adoption of solid state lighting.

John graduated from University of Tennessee, with honors and obtained a B.S. in Business Administration. John enjoys Formula One and NASCAR events and plays golf for recreation.

DENISE GOETZ

Specification Sales Associate

(512) 662-1939
dgoetz@hlalighting.com

JEN KONRAD

Specification Sales Associate

(512) 662-1949
jkonrad@hlalighting.com

KIRKE CONEY

Specification Sales Associate

(512) 662-1941
kconey@hlalighting.com

RANDY DAVIS

Specification Sales Associate

(512) 662-1943
rdavis@hlalighting.com

CATHERINE WELBORN

Applications

(512) 662-1952
cwelborn@hlalighting.com

BRIAN JOHNSON

Controls & Technology – Manager

(512) 662-1935
bjohnson@hlalighting.com

JOHN BUBERT

Controls & Technology

(512) 662-1936
jbubert@hlalighting.com

LOGAN ROGERS

Controls & Technology

(512) 662-1946
lrogers@hlalighting.com

CHRIS LINDENBORN

Construction & Distribution

(512) 662-1951
clindenborn@hlalighting.com

ANGELA NOKES

Quotations – Manager

(512) 662-1934
anokes@hlalighting.com

RYAN GRANGER

Quotations

(512) 580-3598
rgranger@hlalighting.com

SHELLY DAVIS

Inside Sales Manager

(512) 662-1944
sdavis@hlalighting.com

YVETTE WEBB

Project Management

(512) 662-1938
ywebb@hlalighting.com

APRIL MARTIN

Inside Sales

(512) 323-0777
amartin@hlalighting.com

PORSHA WILLIAMS

Inside Sales & Admin

(512) 662-1942
pwilliams@hlalighting.com